UNITED STREETS OF LA LIGA

London, June 9, 2020: To champion the return of Spanish football following COVID19, on Thursday, June 11th 2020, LaLiga has launched ‘United Streets of LaLiga’, a worldwide urban artwork campaign to commission unique football-inspired murals in cities across the globe – including renowned London street art hotspot, Stockwell Hall of Fame.

Urban artists from five continents and 12 separate locations were given license to bring to life the passion and excitement of LaLiga fans across the world and create unique pieces of urban artwork for fans to experience in person and share online.

The end result is a colourful array of bespoke artworks that blend colloquial characteristics and iconic LaLiga symbolism, while bringing to life the raw emotions embodied by the campaign #BacktoWin (in Spanish, #VolverEsGanar) The #BackToWin campaign has been launched by LaLiga and its Spanish broadcast partner Movistar celebrate the importance of bringing back professional football for a series of stakeholders across society: including clubs, fans and the wider sports industry.

The locations for LaLiga’s eye-catching artwork include 12 cities across five continents: Mexico City (Mexico), Sao Paulo (Brazil), Bogotá (Colombia), Hong Kong (Hong Kong), Bali (Indonesia), Ho Chi Minh City(Vietnam), London (UK), Paris (France), Copenhagen (Denmark), Lagos (Nigeria), Dar Es Salam (Tanzania) and Kabul (Afghanistan).

This initiative is part of more than 100 global activations that the league has organised to mark the return of LaLiga. Among them, exhibitions of LaLiga club shirts are on display above the streets of Madrid, Seville and Bilbao, while an emotive video along with fan images is being projected onto some of Spain’s most famous attractions, including Madrid’s Puerta del Sol and the City of Arts and Sciences complex in Valencia